If various reports are to be believed, by the time you’ve read this I will have scrawled graffiti over your walls, stolen your car’s right wing mirror and shouted expletives at your elderly mother, all whilst kidnapping your cat. In fact, given all the wonderful press coverage our hooded recalcitrant ‘yoof’ receive, it’s a wonder anybody dares to leave their front rooms.

That may be all fine and well (it isn’t), but the fact remains that under 25s are the fastest growing section of the planet’s population, and more often than not, at the epicentre of most of its problems.

In Sub-Saharan Africa, as HIV wreaks havoc amongst the adult population, it is a new generation, born in the shadow of the disease, who will determine the way forward for the continent. In the export processing zones of Indonesia and Bangladesh, it is the young women of whom the workforce is largely comprised who are leading the struggle for proper rights and working conditions. In Latin America, it is the students who are speaking out against the forced privatisation of their public utilities by foreign multinationals. As climate change and environmental degradation begin to wreak their unfathomable consequences, it again will be the irresponsible ‘yoof’ who have the most to lose, but with the greatest means to find alternatives outcomes.

At first glance, to your proverbial Martian observer, finding these alternatives might not seem so difficult after all. ‘Alternative’ is everywhere! It’s impossible not to walk into Top Shop and buy ‘alternative’ clothing, or to buy anything else but ‘alternative’ music in our chain record stores. Want teenage rebel? It’s this summer’s hot look. Want to be a punk? Their next concert is sponsored by a shoe company and the new album goes on sale next week. Surf bum? Get your ‘vintage’ effect £50 t-shirts from the beach hut in your local shopping centre. Teenage rebellion has, like just about everything else, been sliced, diced, tamed, mass-produced, marketed and packaged, ready for you to buy. Alas, it’s exceedingly difficult to be anything but ‘alternative’ these days.

So whilst the ‘yoof’ are being savaged to sell newspapers here in the West, and in the South, called to the fore of some of the greatest problems of our age, the marketing men are clambering all over themselves to grab a slice of our culture and the right to speak on our behalf. Is a real ‘alternative’ culture and type of consumerism still possible; or in doing that, do we become just another niche market? Stay tuned for the dilemmas, ideas and observations of a student campaigner doing his best to find out.